A few days ago, the Institute of Chinese brands announced "the third of China's most valuable trademark 500" list, Chunlan trademark is in the list again, this is the third consecutive year ranked in the list.

According to reports, this evaluation has been selected the "Famous Chinese Trademark" title, and 1,119 enterprises trademarks which initial registration in mainland of China. The main method of the evaluation is the present value of earnings, base on the profitable level of the enterprise last two years, to speculate trademark of the future may bring excess profits, to consider characteristics of their trade, the market condition, brand market position, brand history of the impact of factors to amend. The data of the evaluation is not from investigation on the spot, nor is the declarations provided by the enterprises, but is the statistics data from industry or government, and then select 500 of the highest value of trademarks, composed of the list of the top 500 of the most valuable trademark in China. The whole evaluation process embodies the principles of independence, impartiality and scientific.

Chunlan is one of the first country which recognized by the "Famous Chinese Trademark". For more than 20 years, Chunlan products for its good quality, perfect marketing network, "big service" concept that from the design, doing from little things to satisfy needs, and perseverance and innovation, to win the trust of consumers. In fact, by virtue of the commercial value, innovation, management precision and culture, brand awareness and reputation, responsibility and credibility, and other elements from the Chunlan trademarks, reached the top 500 list twice in 2006 and 2007.

It is learnt that in recent years, Chunlan have won the "national key support and develop the export brand" and "the most valuable Chinese brand" and "the most valuable science and technology Chinese brand" and so on. (ISD Sun Guangming)