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Chunlan Overseas Business using network to promote extension
2008/05/16


Recently, the vice president Yadi Si of Johannesburg UK Business Company in the economic center of South Africa made a special trip to Chunlan to have an on-site visit, and signing hundreds of thousands of dollars of electronics products distribution contract with Chunlan before return home.

South Africa UK Business Company knew Chunlan from Internet. Early March this year, the company had an "intimate contact" with Chunlan online. And also have a keen interest in the Chunlan's household electrical appliances which showing on the Internet. According to the procedures, they first through MSN to request, negotiations, then dispatch corporate vice president to have an inspection of the manufactory. After experience in the comprehensive strength of Chunlan, signed the order finally.

Actually, UK Company only one of thousands of Chunlan networks around the world. Just this year, Chunlan has been made business with nearly 200 overseas companies through the network. Although the process of the transactions was complicated, it needs time and time online communication, request; negotiate, but harvest is fruitfully, the orders rained in on all sides.

According to reports, the continued development of Chunlan overseas operations benefited from two aspects: First, actively participated in many major domestic and international professional exhibitions, such as the Guangzhou Fair, the Nanjing International Procurement Conference, Italy, Milan refrigeration exhibition, through on-site display, in the face of Chinese and foreign customers carry through an intuitive and effective way to propagandize and promote. Second, it not restricted by time, place, and person. A clear display of products on the Internet in 24 hours, find customers and to meet the various needs of customers.

The European manager of Chunlan Import and Export Company said that, in order to move the international customers in Internet, the first enterprise must have strength, excellent products; The second, foreign trade personnel to introduce products timely and professional; Once again, be patient, major clients of the supplier general have more than two months inspection, communication can not be interrupted during this period; The last, a long-term perspective. To find the real customers, we must do two aspects of work: one is a professional operation, foreign trade must respond to the inquire seriously every time, speed up the feedback efficiency, and pay attention to some of the techniques, such as first to respond to the United States customers in the morning and respond to Europe customers in time before get off work, best using the time difference do business; Another is integrity, can not break an appointment even if some small details, make and keep promises.

It was also reported, Chunlan Import and Export Company has established a global customer databases, and also extensive investigations, on the basis of the strict filtration, to identify the directory for the important target customers, and also require foreign trade person priority treatment those important target customers. In addition, the company also improve the customer management, those customers who finished negotiation were be tracked, at the same time to stand out the advantages of Chunlan properly, in order to guide them to realize more Chunlan products. To those customers who can not finished negotiation, put them to the status of potential customers, occasional track them, with a view to future intentions.(Sun Guangming)

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