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Chunlan won five times, "China 500 Most Valuable Brands"
2009/06/16


June 16, by the World Brand Lab Manager Magazine and the world co-sponsored in 2009 (sixth) World Brand Congress held in Beijing, it was released by the establishment of "China 500 Most Valuable Brands "Ranking in 2009, Chunlan up to 16.013 billion yuan (RMB) to the list of brand value again, for five times by one of the few brands to this title in the same industry in China.

World Brand Laboratory (World Brand Lab) is a globally recognized brand value assessment of the three organizations. Professor at Columbia University, 1999 Nobel Laureate in Economics, "Father of Euro" Robert Mundell • (Robert Mundell) served as the President, Dr, the institution of experts and consultants from Harvard, Yale University, Massachusetts Institute of Technology, University of Oxford, Cambridge, such as the world's top universities.

Chunlan is one of the earliest focus on brand building and brand management of a modern enterprise, the brand has deep roots in the root of the heart of several generations of Chinese influence has also gone beyond the national boundaries. In recent years, with manufacturing, retail, investment, energy industry, and services to accelerate the diversification process, in-depth the "manufacturing" to "create" change, such as the implementation of the Global Capital Management, Chunlan assets owned by high-quality billions of dollars, has been to enhance brand value, brand vitality of a more vigorous, more lasting competitiveness.

Trade show organizer believe that from 2008 to 2009, Chunlan brand building in the overall contribution to revenue, as well as in enhancing the goodwill, intellectual property protection, the promotion of cultural development, and fulfill their social responsibilities and so achieved gratifying results, especially in the development of new industries but also the direction of the industry's attention. All these show that participation in the global competition Chunlan brand is aggressive market awareness and the representation of the potential of the brand.

It is reported that the assessment used in the current world financial and marketing sector, the recognition and use of "economic applicable law", and also use of the management of the academic world BVA assessment model, with strong authority. At the same time, 4000 of the world's media release more than 10,000 news and information. (Sun Guangming)

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