One of the world's most authoritative value appraisal institution -- the world brand laboratory (WBL) and is known as "economic the United Nations" of the world economic BBS (WEF), jointly compiled by the ministry of 2012 "China's 500 most valuable brands" list on June 28 ceremony in Beijing, chunlan to as high as 22.339 billion yuan brand value list again, the ranking list 53rd bit and the second in jiangsu province, and become the industry a few ninth straight's brand list.

The second half of last year to the first half of this year, because of the European debt crisis degradation and other factors, the developed countries economic recovery weakness, emerging economies' growth slowed, the external market demand SuLiang reduce, the global economy showed a continuous downward trend. In the consumer confidence insufficiency, most of the domestic enterprise ropey background, chunlan not only held various unfavorable factors impact, and through the investment 500 million yuan on a large scale to realize the transformation and upgrading of technical transformation, the overall business has maintained a rapid growth momentum, and brand value for this year than last year 1.721 billion yuan to further enhance the laid a solid foundation.

Officials think, chunlan brand contain huge capacity, capital scale, and a strong independent technology research and development strength and excellent product quality, it is with deep cohesion and influence of the famous brand. From 2011 to 2012, chunlan was awarded "the jiangsu province international registration of a trademark outstanding enterprise" title, the trademark in jiangsu province by the international registration of a trademark special funds for capital reward; Power supply system have won the national high technology research and development program (863 program) project, "maglev train with nimh power supply system DY440-45" and "hybrid bus with wide temperature area nimh power supply system DY336-40 - A1" two product in jiangsu province by high and new technology products recognized certificate; Environmental protection and energy saving heat pump engineering technology research center in jiangsu science and technology development plan; High efficiency and energy saving air conditioning in national fifth batch "energy-saving products we project" promotion directory, etc. At the same time, the establishment of the Internet interactive platform, advocating and practicing about production and consumption in the latest solution for consumers and users bring the latest product experience. Therefore, this brand in the whole management income contribution, as well as in improving the goodwill, the protection of intellectual property rights, promote cultural development, social responsibilities are all achieved gratifying results, especially in the new energy, as well as emerging industry development far more attention to industry, indicating that the global brand competition, has entered a new round of rapid development period.

The personage inside course of study points out, the index reflect the domestic brand competition status, this paper reveals the Chinese native brand value and in the industry's status, the thorough research and analysis the Chinese local brands and world-class brand of gap, for more enterprise full implementation of brand strategy to provide decision-making reference.(SunGuangMing)