A few days ago, by the state information center in information resources development and state grid in the event of "2012 China air conditioning industry development peak BBS", based on the launch of its innovative six series of independent research and development of the sixth generation of multi-channel dc frequency conversion air conditioning, and taking advantage of energy saving we engineering in terminal market capture territory, chunlan won the "2012 annual refrigeration and air conditioning industry domestic market pioneer award". At the same time, chunlan frequency conversion cabinet and frequency conversion air conditioning, awarded "2012 frozen annual frequency conversion air conditioning (cabinet) flagship product" and "2012 frozen annual energy saving frequency conversion air conditioning marketable products award".

2012 frozen year, national economic growth fall and the domestic real estate macroeconomic regulation and control measures such as continues to implementation, and makes the home air conditioning needs into atrophy, market sales face greater pressure. But has the technology, talent, capital, brand and service and so on outstanding advantage chunlan, initiative, the completion of the air conditioner and compressor production line technological transformation, make the production capacity, production efficiency, quality assurance ability and production conditions are improved. In June, the relevant state departments restart "energy saving products we project" (hereinafter referred to as: we engineering), chunlan seize the opportunity, in the early implementation for product development and improvement plan at the same time, to speed up the development of grade 2 frequency conversion air conditioning, performance and price advantage formation strong competitiveness, and meet the needs of the customers. In the first half, chunlan air conditioning achieve business income is 270 million yuan, resist the market winter brings pressure, and maintain the same with the same period last year.

Chunlan (group) the company senior vice President LiuYaFu said, June 1st, the national restart "we project", promote energy efficiency level 2 more air conditioning products. Because early chunlan have technology products reserves, and the old products inventory is small, thus response "we project" faster, new products rapidly after the listing occupied the high-end market. "This year on June 1, start later, our products, especially we 2 or more levels higher than frequency conversion air conditioning products, quickly enter the market, has brought us a lot of benefits.

As we have learned, in the energy-efficient appliances subsidies, chunlan is launched large quantities of energy efficiency level 2 of frequency conversion air conditioning, is based on the current market consumer spending will. Because of the price in high grade 1 frequency conversion air conditioning, ordinary consumers "difficult to sell", and 2 level frequency conversion air conditioning is high and not too expensive, basic anastomosis the average consumer psychological expectations and price position. At the same time, chunlan "level 2 frequency conversion air conditioning is equivalent to peer level 3 frequency conversion price" marketing strategy, more let consumer was overjoyed, and more and more people buy.

In addition, chunlan "static doctor", "jin dream" series of frequency conversion air conditioning and "beautiful jade", "YinDie" series of frequency conversion cabinet air conditioning, the application of the finite element analysis, air flow field and refrigeration system analysis such as a number of advanced technology, using the uwb design and with independent intellectual property rights of the intelligent control chip, and at the same time, the efficient allocation of variable frequency compressor, super mute dc motor, high quality evaporator, and other key parts and components, thus realize the low voltage start and ultra-low temperature operation, and has more than ten advanced practical function, beyond dispute to become 2012 annual freezing in the industry the masterpiece of similar products.

The personage inside course of study thinks, already hold 2012 frozen annual market opportunity chunlan, in the new refrigeration year its development engine speed will be, and will display more outstanding performance. (SunGuangMing)