June 26 , the world's leading brand research institutions - the World Brand Lab (WBL) sponsored by the "10th World Brand Congress and China's 500 most valuable brands awards ceremony " was held in Beijing in 2013 , " China 's 500 Most valuable Brands "list officially announced. Chunlan up to the brand value of 26.972 billion yuan again on the list , ranking among the best in Jiangsu Province held the first two , becoming one of the few in the industry tenth consecutive Dengbang brand.

Chunlan ( Group ) Corporation , Senior Vice President Liuya Fu
( second from left ) with guests of honor ( Photography / Weiran )

Since the second half of 2012 , the global economic downward trend has not been effectively curbed, sluggish domestic demand , most domestic enterprises have been a growth stall decline accelerated, difficult situation. However, faced with superimposed layers of stress caused by unfavorable factors , Chunlan always been a firm direction of industrial transformation and upgrading , by deepening the technological transformation outfit , increasing investment in high-tech product innovation , expand marketing channels of major projects , to carry out resource linkage brand communication , not only withstood the impact of various unfavorable factors , maintaining a healthy development of the overall business , and promote the industrial structure optimization , opened a new round of economic growth strategy prelude to make this year the brand value than in 2012 to upgrade the 4.633 billion yuan .

World Brand Lab in China Brand Director said that as influential famous brands, Chunlan brand implies a huge production capacity, the size of funds , as well as a strong independent R & D strength and excellent product quality. Second half of 2012 to the first half of 2013 , Chunlan was awarded the " Jiangsu Province Industrial Design Model Enterprise" , "Jiangsu Province faith commitment Union ' PNS ' business model" , "Jiangsu Province integration of the two e-commerce demonstration enterprise" and " air conditioning industry in the domestic market Pioneer Award " ; mine safety standard lithium-ion batteries for the National Center for the record to prove ; DC inverter and energy-saving air-conditioning fixed frequency , have been awarded the " Jiangsu equipment manufacturing patent new products Gold, "" China household Electrical Appliances product Innovation Award "" inverter air conditioner ( cabinet ) flagship product "," saving inverter air conditioner Bestsellers Award " , as well as air conditioning industry " top ten brands, " and the first batch of Chinese energy-saving appliances " Energy Efficiency Star " title, and winning the Ninth National installment of " Waste Management" and so on. Meanwhile , the establishment of "one city, three shops five platform", advocate and practice the latest online marketing solutions for consumers and users of the purchase and sale of new models and product experience. Therefore , the brand in the overall operating income contribution , as well as in improving the goodwill , intellectual property protection , and promote cultural development , social responsibility , etc. have achieved gratifying results , indicating that the global competition , has been committed to the brand position on international transcendence.

Insiders pointed out that this list reflects the overall status of competition in the domestic brands , domestic brands in China reveals the value and status in the industry , in-depth study and analysis of the Chinese local brands and world-class brand gap , as more enterprise-wide implementation of the brand strategy and enhance brand value to provide a reference . ( Sun guangming )