Chunlan sports marketing was awarded the 2012 China top ten classic case

LiuYaFu (stage 5) right make wonderful speech at the annual meeting of the BBS. Photography/what shall

 

January 8, 2012 (the eighth) sports marketing BBS annual meeting in Beijing, China central television MeiDeYa center began. International rehearsing honorary chairman wei jamie had, state general administration of sports economic secretary liu helped the people, the central TV sports channel director jiang heping, and from all over the country more than 600 cities sports brand competition sponsored representative and long-term support for China's sports undertakings enterprise representatives attended the BBS annual meeting. Conference, chun for the success of the "ChunLanBei" and promote the "chunlan go the hope project", was rated as China's "2012 year ten big sponsors sports marketing classic case". Senior vice President at the same time, chunlan (group) company LiuYaFu combination of chunlan sponsoring all kinds of event sports marketing case, chunlan sports marketing process, independent brand of the road of striving best quotes.

 

2012 (the eighth) China sports marketing BBS and ten sponsors classic cases selection activities, by the state general administration of sports of economic units, the Chinese Olympic committee (ioc) market development committee as a guide, CCTV sports channel, CCTV advertising business management case study center, Beijing university center, the Yangtze river business school case study, foreign economic and trade university international business school, communication university of China brand research institute as the evaluation institutions, is the domestic large-scale BBS of sports marketing industry and the first brand event, was the industry known as China's "davos" sports marketing industry. The selection based on the principle of openness, fairness and justice, to vote through the network, after the initial selection, review and expert review, eventually produced 2012 sports marketing in China ten big sponsors a classic case.

 

Chunlan sports marketing was named China's top ten classic case, is the social from all walks of life to chunlan warm-hearted public welfare undertakings, and sponsored by the achievements of world go games to develop sports marketing and fully affirmed. "ChunLanBei" held for 15 consecutive years for nine years, "chunlan go the hope project" national funding activities for 12 years, chun in the first step on the sports marketing, at the same time, through the integral step in product line, with precise positioning, consumer demand for their opened up a new product promotion and consumer communication platform, and with the "ChunLanBei" become a world-famous brand competition, greatly enhance the brand affinity and international competitiveness, accelerate the all-round advance of globalization brand strategy, realizes the resource development on the basis of chunlan brand recognition at home and abroad. Chunlan brand value as high as 22.339 billion yuan in 2012, ranking 2nd column in jiangsu province, fully demonstrated the cross-border wisdom behind the sports marketing, sports marketing to the Chinese electrical appliances industry the road made important and beneficial exploration, more national brand set up the model.

 

LiuYaFu sports marketing in China BBS annual meeting, said in 2013, chun will as always support China's sports undertakings, support the development of China and world go, and make relevant brand promotional activities, with sports this big stage, show the world once again the "" to the internationalization of the brand new image.

(Sung Guangming)