To deepen the transformation outfit, increase investment in high-tech product innovation, expand marketing channels to all areas of brand communication to carry out interactive experience, etc., to vigorously promote independent innovation, industrial restructuring and upgrading, and continue to enhance brand value, is Chunlan important strategic building leading companies. 2004 brand value of 13.129 billion yuan, the brand value of 33.686 billion yuan in 2014, people from the World Brand Laboratory continuous preparation of eleven years and published "China's 500 Most Valuable Brands" on the list, see the Chunlan robust, continuing forward footprints, saw Chunlan commitment to high-end manufacturing and create breakthrough innovations aggressive, saw Chunlan continue to promote their economic development, and build Evergreen Foundation advantage and strength.
It is understood that the second half of 2013 to the first half of 2014, Chunlan was awarded the "industrial enterprise pilot project to cultivate the ability to use intellectual enterprise", "China quality of corporate integrity," "China Machinery Industry hundred enterprises", "National Quality Work excellent member unit "and so, the trademark was identified as" Jiangsu Famous Brand "; R290 CFC-free air conditioning transformation projects by the state;" e Star "smart things inverter air conditioner inverter air conditioner and Jin Meng, were rated" 2013-2014 year freeze things Star "and" 2013-2014 annual frequency frozen star "; full DC inverter air conditioner was awarded" China appliances innovation Award "and" user experience evaluation (UET) "certificate; large screw chillers by Jiangsu Province, the first (set) identification of major equipment, and through the China quality Certification Center (CQC) energy saving product certification; automated fare collection machines used in the country more than a dozen subway system and the Qingdao International Horticultural Expo.
Organizers said that as one of the influential famous brands, Chunlan brand implies a huge production capacity, the size of funds, as well as a strong independent R & D strength and excellent product quality, the brand's contribution to the overall operating income and the increase in goodwill, intellectual property protection, the promotion of cultural development, social responsibility, etc. are made ??gratifying achievements, indicating that the global competition, has been committed to the internationalization of the brand position beyond.
Insiders pointed out that, for each year, "China's 500 Most Valuable Brands" list, in-depth study and analysis of the Chinese local brands and world-class brand gap, fully reflects the status of the domestic brand competition, reveals the Chinese local brand value and in industry position, as more enterprise-wide implementation of brand strategy and enhance brand value, provides an example of a reference sense. (Sun guangming / Man Magazine World Manager Cao Yan Yan / Chart)
