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Chunlan air-conditioning won three China air-conditioning industry
2014/09/29


Guidance, sponsored by the Ministry of industry and Information Technology Department of consumer goods industry China household electrical appliances research institute "2013-2014 annual brand evaluation results Chinese household appliances industry conference" held in Beijing in September 26th, Chunlan air conditioner once again topped the Chinese air-conditioning industry "ten big brands" list. This is the second in 2012 and 2013 on the list for later, Chunlan air-conditioning won three Chinese air-conditioning industry "top ten brand" title.



In order to further implement the issued by the State Ministry of industry and information technology "on accelerating our country with independent brand construction appliances industry guidance", promote the brand construction level Chinese household electrical appliance enterprises, set up the brand construction of benchmarking enterprises, promote the home appliance industry transformation from manufacturing advantage into brand advantage, China Household Electric Appliance Research Institute officially launched "2013-2014 of the year China household appliances industry brand evaluation" activity in March this year. After 6 months of selection activities, the organizer according to the development situation of China household electrical appliance industry, for China brand home appliances industry evaluation index system as a standard, each stage through enterprise reporting, materials submitted, data auditing, brand evaluation, expert evaluation, comprehensive evaluation of brand building from the brand foundation ability, sustainable development ability, marketing ability and consumer ability and so on, and ultimately selected results.


Gao Yanmin of vice director of the Ministry of information industry and consumer goods industry company

The evaluation committee thinks, 2013-2014 year, China appliances especially air conditioning industry usher in an era of intelligence, emerge in an endless stream of new products, new technologies, marketing model changes a lot, brand competition is more and more fierce. In this situation, Chunlan forward-looking vision continues to seize the market hot spots, through the realization of technological innovation to lead, the air-conditioning brand increment.


Zhang Zhifeng of vice director of the Ministry of industry and Information Technology Department

It is understood, the annual 2013-2014, Chunlan seize the rapid development of the Internet business opportunities, develop through mobile phone, computer and other terminal equipment, intelligent networking air conditioning view or control the running state of the air conditioning at any time; seize the haze weather increase, consumers pay attention to hot consumption of health, developed in PM2.5, bacteriostatic and aldehyde, air purifying high added in addition to the value of haze air-conditioning; energy saving and high efficiency, Protect environment focus, trial production of no damage to the ozone layer, the greenhouse effect is very small, also has a high latent heat of vaporization and good environmental protection and thermal properties of R290 air conditioner without fluorine. Among them, the sixth generation has Chunlan DC inverter air conditioner removing haze function obtained "the user experience evaluation (UET) certificate;" air conditioning "injection throttle energy saving technology research and application achievements", was awarded the "Chinese household electrical appliances technology innovation award".

At the same time, based on the optimization of the traditional marketing channels, Chunlan also accelerated the air-conditioning products online marketing layout and development, efforts to promote online, offline and online "three line linkage", make its brand marketing ability and consumers the ability to further improve. This year, the assessment of the value of the world brand laboratory institutions -- the world's most authoritative, released in 2014 Chinese "500 most valuable brands" list, Chunlan to as high as 33686000000 yuan of brand value once again on the list, ranking second in Jiangsu Province, with the industry to become the number eleven consecutive list brand.

It is reported that, in order to further enhance the Chinese appliance brand influence in the international arena, Chinese household electrical appliances research institute has Chinese air-conditioning industry "top ten brands" assessment results to the German International Consumer Electronics Show (IFA) of the release.

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