Has the global strategy and the ability to expand the brand is the most valuable.

June 16th, the world brand laboratory (Brand Lab World) in its host world brand conference, released in 2015 (twelfth), China's 500 most valuable brands list. In this financial, consumer behavior and brand strength analysis based on the Chinese national brand team lineup, Chunlan up to 402.68_yi billion yuan of the brand value again on the list, ranked the 58th and Jiangsu Province, the two.

As the world's most authoritative value assessment agencies, the world brand laboratory brings together from Harvard University, Yale University, Massachusetts Institute of technology, Stanford University, Oxford University, Cambridge University, etc. the world's top institutions of higher education experts and consultants, they use the world finance and marketing circles widely recognized and accepted the brand evaluation method, the preparation of this most influential 2015 "China top 500 brand value list.

By 2004, the brand value of 131.29 billion yuan, jumped to 2015 brand value 402.68_yi billion yuan, the people from twelve consecutive years of preparation and release of the "China 500 most valuable brands" list on. See the Chunlan steady and continuous forward footprints, saw Chunlan is committed to high-end manufacturing and creation, continuous innovation and play an exemplary role in, saw Chunlan to further improve the quality and efficiency of development, build Evergreen Foundation of advantage and strength.

It is understood, 2014 first half of half a year until 2015, Chunlan have won the title of "China Machinery Industry hundred enterprises", "national brand integrity outstanding demonstration enterprise", "National Torch Plan key high tech enterprise", the full closed single screw chiller was awarded the "Jiang Su Province Best Innovation Product Award", pure electric vehicle power lithium ion battery won the certificate for the determination of high-tech products in Jiangsu Province...... At present, Chunlan has formed industrial chain multiple high-end home appliances, heavy industries of high-end, high-end new energy, high-end service industry, high-end real estate and capital investment, from light to heavy, change from traditional industries to the emerging Internet +, industrial 4.0, new energy, aerospace, energy saving and environmental protection industry.

Twelve degrees won the "China 500 most valuable brand", has not only witnessed the Chunlan brand contains a huge production capacity, the size of funds, and strong independent technology research and development strength and excellent product quality, but also reflects the Chunlan in goodwill, intellectual property rights, cultural development and social responsibility have achieved gratifying results. With the promotion of brand value, brand Chunlan tolerance and innovative thinking has led the industry.

Industry analysts pointed out that the "China 500 most value brand" list in the assessment of the value of Chinese local brands and in the industry status and, also suggested that the gap between Chinese brands and the world class brand, and fully reflects the domestic brand competition situation, the more Chinese enterprises to implement brand strategy and enhance the brand value provides a new reference.