Adhering to the "enterprise survival space is the world" business philosophy, as early as in the early 90 century, the implementation of Chunlan overseas brand promotion strategy, according to the international trademark "registered first" principle, first in more export products in Spain, Italy, Argentina and other countries, trademark registration and Southeast Asia, the Middle East and other regions, and spread to Europe, Asia, South America, North America, Africa, Australia and other regions, it has a total of nearly 10 international registered trademark, registered "Nice Classification" (namely "trademark registered by the international classification of goods and services" is a nice agreement, the international classification of goods and services, it will be divided into goods 34 kinds of service items, divided into 8 categories of commodities, 7) 9, 11, 12, 20 and five categories. In 2004, Chunlan the original registration of international trademark were integrated to form "插入商标图片" trademark brand promotion strategy, and give priority to select the Madrid system, the European Union and other international intellectual property organization for international registration of a trademark.

After entering the new century, Chunlan has accelerated the pace of overseas trademark registration, not only products and accessories (parts) exported to which country, trademark is registered to which country, more in advance of the products and parts (parts) potential export country registered, laid the foundation to enhance the competitiveness of the international market Chunlan brand and product.

Adhere to the "registered first" principle, not only to promote the export of Chunlan products and spare parts (parts), and make Chunlan products, spare parts (parts), trademarks and related interests law protected by the country of registration, so as to ensure the Chunlan export strategy and the overseas brand to promote the orderly unfolding.

Brand management, adhere to the trinity

Brand internationalization is an important symbol to measure the comprehensive competitiveness of an enterprise, and the overseas registered trademark is a key link to improve the level of brand internationalization. However, the registration of international trademark is a professional, technical and legal work, must have a sound management system. In this field, Chunlan has specialized in intellectual property rights (trademark) management departments and professional management staff, responsible for the design of Chunlan, trademark application, audit, identification, registration, use of management, at the same time, Chunlan through technological innovation, and constantly develop new products, and excellent product quality, perfect marketing network, unique cultural activities, continue to practice social responsibility and lasting credibility, from the beginning of the design, the details of the start, to the satisfaction of the "service" concept, to promote further enhance the brand value of real Chunlan, reflects its trademark behavior and business behavior, the reputation of the trademark, trademark and corporate reputation and corporate advantage the advantage of "three-in-one" principle.