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The layout of the 2017: Chunlan brand effect speed by "going out"
2016/10/28


Recently, China electromechanical products import and Export Chamber of Commerce (hereinafter referred to as "CCCME") released the 2016 annual "recommended export brand", "Chunlan" was again named "2016 CCCME recommend export brand", and awarded a plaque.

In order to implement the national brand development strategy, and actively implement the brand strategy of revitalizing the power of member enterprises, expand and enhance the export of electromechanical products Chinese brand's international influence and reputation, in recent years, CCCME the spirit of "fair and open", enterprises apply for voluntary principle, vigorously carry out the "recommended export brand" in the key in the mechanical and electrical industry. In the selection criteria, we must insist the electromechanical member enterprises, the annual exports of electromechanical products not less than $5 million, including its own brand exports not less than $2 million, enterprises operating in good condition, through the ISO international quality management system certification, in the domestic and export markets are registered trademarks and trademark holder for China three years without a serious violation of the standard line about the relevant laws and regulations of the state and the behavior of the strict selection of indicators; in design related aspects, try to take the quantitative indicators, through the automatic scoring computer system, increase the selection of impartiality and objectivity; in the assessment procedure, the enterprise voluntary application, computer system, to the review committee each branch of industry audit procedures recommended by the judges, the Committee eventually established a recommended list, and the results Timely publicity to the public. The whole process does not charge any fees to the enterprise.

Chunlan is the focus of national Torch Plan high-tech enterprises and high-tech enterprises, but also the vice president of CCCME member companies and home appliance branch unit. Since 2015, Chunlan overall turnover of 13 billion 200 million yuan, of which exports of products increased by 28% (including its manufacturing company Chunlan export). As the world brand laboratory, Chunlan brand value of 40 billion 268 million yuan in 2015. In addition, Chunlan overseas export market with 128, Ceng Jianyou with France as the center of European trade service base, with Hongkong as the center of the Southeast Asia trade service base in the United Arab Emirates, Dubai as the center of the Middle East trade service base, Africa's trade with Algeria as the center of the service base, and built the overseas customer service service outlets more than and 20. The positive response to the national "The Belt and Road" strategy, after more than two years of deep wide extension, has been built to ASEAN, Chunlan Chunlan, Chunlan, Bay - South Africa four - Chunlan international trade channel.

In recent years, in the face of severe and complicated, uncertain and unstable factors and increase the downward pressure on the domestic environment, Chunlan Import & Export Co. Ltd with brand strides to "go out", to speed up the international traditional market segments and open up new markets. Since last year, the company through the global online trade platform to strengthen product promotion and customer tracking, to participate in the country (territory) and an important exhibition, visited the country (territory) outside the target customers and participate in relevant international project bidding, not only to consolidate the traditional export market, and develop the "emerging market The Belt and Road" along the country, for the expansion of Chunlan brand products, complete sets of technology and equipment exports to broaden the space.

Jiangsu Chunlan Import & Export Co., Ltd. General Manager Gao Yuanjia said: "October is the best time of foreign trade enterprises in the layout of the next market. From the autumn of this year, a large number of merchants came to visit, as well as the effect of business negotiations, the fourth quarter of our product export growth has been set for the next year is expected to continue to maintain the trend of rising."

It is reported that, as the earliest Chinese export brand, Chunlan's related manufacturing enterprises through the ISO9001 quality management system certification, ISO14000 environmental management system certification, OHSAS18000 occupation health and safety management system certification, SA8000 certification standards and social responsibility, as well as the ISO/TS16949 car production and related spare parts (power lithium ion battery and power industry certification system) and related products (Technology) and participate in the formulation and revision of national standards or industry standards. Chunlan air conditioner, compressor and power lithium ion batteries and other products have access to A Well-Known Trademark in China "," Jiangsu famous brand "and" brand-name products in Jiangsu province "title.

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