Recently, the Jiangsu Provincial Administration for Industry and Commerce issued Sugong trademark 2016 No. 323 "on the 2016 annual Industrial and Commercial Bureau identified Jiangsu province famous trademark notice", "Chunlan" trademark was identified as "Jiangsu province famous trademark again".

It is reported that this year was awarded the Jiangsu province famous trademark brand, must use the commodity market coverage and market share in the same industry in the province in the forefront, cognitive level is high in the relevant public, product quality to meet international standards or the domestic and foreign advanced standards, enterprises with strong brand awareness of self protection and strict management of the use of trademarks system. The declaration enterprise shall be approved by the Jiangsu provincial famous trademarks Commission Office for review and spot checks of the application materials, and to consult the relevant departments and regions, industry organizations and social groups, by the publicity, solicit views of the community, to accept social supervision of the parties by the provincial famous trademark determination committee decided to regain recognition.

In 1998, "Chunlan" by Jiangsu province Industrial and Commercial Bureau identified as the first batch of "Jiangsu famous trademark", all the previous "Jiangsu famous trademark" title, January 1999, "Chunlan" was identified as "A Well-Known Trademark in China", 2005, "Chunlan" by the State Ministry of Commerce as a "focus on fostering and developing the export China in 2012, Chunlan brand" was recognized as outstanding enterprises, the registered trademark in Jiangsu province international in 2016, was the provincial commerce department review board for Jiangsu province "international well-known brands focus on fostering and developing".

Chunlan pays great attention to the connotation of the brand in the brand construction: first, based on independent innovation, casting brand, the most fundamental Chunlan brand development is a, adhere to independent innovation, constantly master the core technology products; secondly to the strict management to maintain the brand, from the beginning of Chunlan brand was born, will firmly grasp the lifeblood of product quality, the highest standards the worldwide industry as a benchmark, the implementation of the "market oriented" and "the interests of consumers first" quality management mode; third quality services to enhance the brand, has been in Chunlan, experience "from the beginning of design, the details of the start, to the satisfaction of the service concept; fourth global business to spread the brand, currently Chunlan in more than and 40 overseas countries and regions registered more than and 40 trademarks, so far, the company has all kinds of more than and 170 registered trademarks is fifth; Brand promotion department, was widely disseminated through the network, television, radio, newspapers and other mainstream media, in addition, by organizing and participating in various social welfare activities, held the world's top "Chunlan Cup" chess tournament, set up a "go hope project" to improve the magnetic brand; sixth, improve the management system, perfect the organization. A trademark is a professional, especially the legal nature of the work, in the administration of trademarks, Chunlan has specialized intellectual property management departments and professional management personnel, and formulate management rules and regulations of intellectual property rights according to the corresponding requirements; seventh times into the culture, Chunlan brand is able to firmly attract generations of discerning eye, which is the essence of cultural elements into a unique, the brand extension is more vivid, more rich connotation, meet with the state.

In order to fully implement the "outline of the national intellectual property strategy, Chunlan company will created above in the trademark strategy and brand, innovation and development mode, improve the enterprise trademark management system, strengthen trademark protection, improve brand management, product quality and improve the service level of independent brands, through continuous innovation to promote technological progress and enhance the core competitiveness of enterprises. Through the establishment of an independent brand, and strive to improve the core competitiveness of independent brands, and actively use their own brands to develop international and domestic markets, so that "Chunlan" has become a world-renowned brand two.